Communication · Feb 25, 2026 · 2 min read
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Analysis on strategic communication, reputation, leadership, technology and artificial intelligence for an international audience.
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Artificial intelligence · Jan 7, 2026 · 2 min read
The age of SLOP: how digital waste threatens human judgment
Why the growth of low-quality, AI-generated content creates a strategic challenge for organizations, media and audiences.Reputation and crisis · Oct 21, 2025 · 2 min read
Using data analytics for reputation and positioning
How organizations can use data to understand perception, identify risks and make reputation and positioning decisions with greater precision.Artificial intelligence · Aug 29, 2025 · 1 min read
The risks of misusing artificial intelligence
A practical view of the risks created when artificial intelligence is used without controls, verification or accountable human oversight.Communication · Apr 7, 2025 · 1 min read
How brands fail: mistakes that undermine positioning
The common mistakes that weaken brand positioning and why a logo or campaign cannot substitute for a clear, consistently delivered value proposition.Reputation and crisis · Jan 24, 2023 · 1 min read
How to measure effective crisis communication
A framework for evaluating whether crisis communication is reaching the right audiences, reducing uncertainty and supporting an effective response.Strategy · Jul 15, 2022 · 1 min read
A framework for making better strategic decisions
A practical framework for improving strategic decisions by clarifying what matters before collecting more information or choosing an option.Strategy · Nov 3, 2021 · 1 min read
Presenting the right metrics to senior leadership
How to choose and present communication and marketing metrics that help senior leaders make decisions rather than simply review activity.Communication · Oct 18, 2021 · 1 min read
Key questions before implementing organizational change
The questions leaders should answer before launching an organizational change initiative, with communication treated as part of implementation rather than an afterthought.Reputation and crisis · Jun 9, 2021 · 1 min read
Sentiment analysis in reputation management
How sentiment analysis can help organizations understand perception, provided it is interpreted with context and not treated as a substitute for judgment.A direct conversation
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